About Us!
BEHIND THE BRAND:
RADAR began as a form of personal expression. From a young age, Aaron Daay was drawn to culture far removed from his own generation, studying past eras of music, sports, and art to understand how identity and style were formed. Fashion became the outlet to explore that curiosity, allowing him to pull from different influences and turn ideas into something wearable.
In 2021, at 16, Daay founded RADARCLOTHINGCLUB. A radar is built to constantly scan its surroundings, tracking movement and direction over time. RADAR works the same way by studying creative expression across past and present, then pushing it forward through outlandish, disruptive design that challenges what feels familiar in fashion.
Driven by the slogan "Keep Seeking", RADAR encourages the wearer to stay curious, trust their taste, and keep evolving creatively. The Club brings together people who see fashion as more than trends, creating a shared space for those who recognize the signal and move with intention.
Welcome to RADAR CLUB, Home of The Heat Seekers.
